Senior Director of Cloud Product Marketing
The Sr. Director of Cloud Product Marketing at Acquia is the face of the products to the market. This person will evangelize Acquia's cloud products in the form of speaking engagements, webinars, customer briefings and other public facing activities. To support these efforts, the Director will lead the development of market positioning, messaging, web content, and collateral for multiple Acquia products, as well as work closely with product owners to determine market requirements and strategy.
We are seeking an experienced product marketing professional to join our Marketing team to support our Cloud hosting and applications products.
Development of messaging and positioning for Acquia products, working closely with R&D to translate product capabilities into features and benefits for customers.
Work closely with Product Owner to perform market research to evaluate potential requirements and shape future product direction.
Create and deliver customer-facing presentations, including in-person speaking engagements and live webinars.
Engage with industry analysts to educate them on Acquia products and research market trends to drive product direction.
Develop go-to-market programs in conjunction with Marketing Programs team to generate leads and meet quarterly objectives. Create all web content, product videos, product collateral and sales training materials required in execution of GTM programs.
Plan, develop and deliver product webinars. Responsibilities include planning and scheduling of webinars to match quarterly marketing objectives, writing webinar abstracts, creating and delivering webinar presentations.
Work closely with content and public relations team to develop and execute content strategies to generate media / blogger interest in Acquia products. Act as spokesperson for products and generate byline content for media distribution.
Develop case studies and customer briefs – working with sales and customers to coordinate customer case studies.
Train the Acquia sales team on product capabilities, positioning in the market versus competitors and effective selling strategies.
Work with Acquia partners to plan product-specific GTM activities with key partners including whitepapers, case studies, trade shows, advertising, and joint marketing/ selling strategies.
Produce monthly and quarterly reporting of marketing metrics
3-5 years experience in a product marketing / product management role
Specific experience in the hosting market space is a plus. Candidate must understand hosting and cloud landscape, including IaaS, PaaS and SaaS markets.
Public speaking experience is a must, at both in-person events, including conferences, tradeshows, and developer camps, and online events, specifically webinars and virtual conferences.
Experience managing marketing activities across multiple software products.
Demonstrated track record developing messaging and positioning for web software products, including market research and all collateral development.
Excellent organizational skills, ability to multi-task, software knowledge, and experience in marketing enterprise level software are all requirements.
What's it like to work at Acquia?
As an incredibly fast growing company, at Acquia we are always looking for the best of the best. We look for people that are passionate, intelligent, full of integrity, and are super stars (or future super stars!)
We are an open source company that values community, free speech (and beer) and technical software innovation that you can't find in other companies. We're a fast growing, hot startup company that wants to help make Drupal the world dominant Web platform. Join us as we help change the way people think about the Web and Social Software.
Submit resume: www.acquia.com/careers